Principle 3 – Medium
People work in several different mediums and within these mediums it is important for other people to know about you and what you do. There are several different ways of doing this, such as videoing things and putting it on to YouTube, creating your own blogs showing your work, they can have exhibitions so that people get to hear about them and just advertising who they are and what they do. There are benefits for doing commercial client based work and then work that is just for fun and some which you would like to create.
This is an example of a commercial advert which Rankin has created and this shows he has worked with a client and asked them what they wanted out of their advert and what it is advertising and then this is what he has came up with. I think this is a very good striking advert and one that you would remember so therefore it has achieved what it needed to by being eye catching and advertising something.
This is another piece by Rankin however this is something in which he has created more just for fun and is a lot less commercial than the other piece. This is good to show that he has a variety of skills and is also showing people what he is about and the kinds of things in which he enjoys doing. By looking at this we can see it is a very creative piece with a simple idea and shows he is a fun person and enjoys what he does.
Both of these pieces are important but both for different reasons, there are many different ways in which you can promote or get your name out to people and then there are times to work with clients and then time to work with a customer and just do something fun to let people know what you are about.
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