Productions and Outcomes

Principle 2 – delivery

When a creative is going to create something they will need to think about the final delivery of what they are creating. They will need to think about the location and if they are using technology which would affect this, and the size shape and scale of what they are creating is also important and something they need to consider. There are several different platforms which will also affect how and what they create, these platforms are editorial (magazines, newspapers), publishing (books, brochures, posters), on-line (animation) and advertising and branding (film, leaflet, brochure, bill boards). These will have an impact on how it is created, if your take a photograph for a business card it will be quite small so won’t need a large file, however if you take a photograph to go on a billboard it will have to be blown up huge so it will therefore need to be a lot higher quality and resolution for this to be able to be created. This can course problems because if you don’t have the correct equipment to be creating this then it might be ok for a magazine article or a leaflet but when it comes to a billboard you could experience problems.   

This is an example of an advert which could easily be seen on a billboard, it is large scale and the person jumping out to their motorbike makes it look a bit 3D and adds perspective to the image. This would be very effective as a billboard and would be eye catching and get peoples attention. It also looks the correct proportions for a billboard and has a simple message which is easily understood and doesn’t take too much concentration to know what the message is saying.

http://rankin.co.uk/advertising/#/pic31

This is an example of a different platform, a magazine and this is an editorial piece and this is different to the billboard as it is a lot smaller and therefore the image and type can also be a lot smaller. There is more information provided on this magazine as it is the front cover and wants you to pick it up and read it. You would have more time to look if you were in a shop rather than if you were just passing a billboard as you would just have a quick glance or look if the traffic lights were on red. I think these pieces both work very well for their particular platform and they would be totally different if they were swapped round because it wouldn’t be correct.

http://rankin.co.uk/advertising/#/pic36