What is key to a reliable and creative process?

Principle 5 What is the role of the audience?

Audience is another important thing to consider when creating an image or a product. There are several different audiences such as Male, Female, Adult, Teenager, Elderly, Children, and then they can be divided in to a lot smaller or more specific groups such as 3-5 year olds and all sorts of different audiences. We need to know what audience our product or image is aimed at so this allows us to know the kinds of things we need to include and the colours to use, this will allow us to have a better image of what we would like our final product to look like.

If you were creating something for a 4 to 5 year old girl it would be a lot simpler and quite pretty and fun where as if you were creating something for a Halloween event for teenagers it would be totally different in colours, theme and style, this is because the audience of what you are doing has changed so you then need to change the intension and content to suit your target audience. This is also the same with films and music and anything which needs to be created.

http://www.dealspwn.com/tag/edutainment

This is an image that someone would have had to create and as you can see by looking at it this shows us it is intended for a young audience because it is very simple and childlike. The colours used are fun and playful which also shows the audience and also the fact that the exclamation mark has a heart instead of the dot also shows us this is fun and intended for a young audience.

http://england.worldcupblog.org/england-team-news/england-certificate-15.html

This is a different logo and shows that to view this film you have to be 15 years old or older so this is a lot larger audience but shows that for people under 15 this would be too scary and have distressing images or too much violence in for younger people to watch.

http://www.thegamecollection.net/bride-wars-blu-ray-p-4911.html

This is a film and the 15 logo shows us it’s for 15 years and older and just by looking at the cover of this film we can see it is labelled as a “chick flick” and is there for in the female audience for over 15’s. The typography also allows us to see that it is a girly film and also having the pink as well.

By looking at different things you can see that each one has to have an intended audience and when you know what your audience is it makes it a lot easier to progress and know your theme and the sorts of things you need to use and create.