When you look at something you can see what tone of voice it has or what the theme of the particular magazine or advert is. By using different fonts and images you can change the tone of voice of something and make it look completely different. When you look at a form they can be quite complicated, by simplifying it and using a clear structure you can change the tone of voice and make it a lot more approachable. The audience also has an impact of the tone of voice and it also links in with whether something in legible or not.
This is an example of the front cover of a magazine and in this you can see that it is pink and very simple and has a good structure, it uses two main colours and that along with the text and image sets the tone of voice. The fact that this is simple makes it a lot better and more understandable.
This is another magazine cover and this is again very simple and the image and font set the tone of voice. These are two magazines and they have totally different tones of voice. We can tell this by looking at both of them they both have a totally different feel and this is due to their target audience and tone of voice. This has a feel of minimalism and is just using two basic colours and manipulation where as the other image is a lot brighter and has a totally different look. We can see now by looking at different magazines and adverts how they can have different tone of voice’s and how we can tell now the audience and the intension of the magazine. Tone of voice is all about getting your message across in the way in which you would like it to be seen. 
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